Privacy Policy

1. Introduction

Welcome to THE CUSTOM SOLUTION (“Company”, “we”, “our”, or “us”). We value your privacy and are committed to protecting the personal, business, and technical information that you share with us. This Privacy Policy explains how we collect, use, process, store, disclose, and safeguard your information when you visit our website, communicate with us, purchase our services, or otherwise engage with THE CUSTOM SOLUTION. As a business solutions company, we provide services including but not limited to Amazon & Flipkart Account Management, Website Design & Development, Software Development, CRM Development, Graphic Designing, AI Content Creation, Digital Marketing, Branding, Product Listing, Advertising Management, and Business Consulting. While delivering these services, we may collect information necessary to perform our contractual obligations, improve our services, comply with legal requirements, and maintain the security of our systems. By accessing our website or using our services, you acknowledge that you have read, understood, and agreed to the collection, use, disclosure, and processing of your information as described in this Privacy Policy.

2. Scope of this Privacy Policy

This Privacy Policy applies to all information collected by THE CUSTOM SOLUTION through our website, mobile-friendly platforms, business communications, customer support channels, proposals, quotations, service agreements, invoices, and any other digital or offline interaction. This Policy applies to:

• Website visitors
• Clients
• Prospective customers
• Business partners
• Vendors
• Service providers
• Job applicants
• Interns
• Contractors
• Consultants
• Marketing subscribers
• Users of our online tools
• Individuals contacting our support team This Privacy Policy covers information collected through:
• Official Website
• Contact Forms
• Email Communications
• WhatsApp Business
• Telephone Calls
• Google Meet
• Zoom Meetings
• Microsoft Teams
• Social Media Platforms
• Project Management Tools
• Customer Portals
• Online Payment Systems This Privacy Policy does not apply to third-party websites or services that are not owned or controlled by THE CUSTOM SOLUTION.

3. Definitions

For the purposes of this Privacy Policy, the following definitions shall apply: “Personal Information” means any information that identifies or can reasonably identify an individual, either directly or indirectly. “Business Information” includes company details, GST information, product data, pricing information, supplier details, customer databases, reports, and other business-related records. “Processing” means any operation performed on information including collection, recording, storage, organization, retrieval, analysis, use, sharing, transmission, deletion, or destruction. “Website” refers to the official website operated by THE CUSTOM SOLUTION together with all associated webpages, portals, landing pages, customer dashboards, and online services. “Services” include all professional services offered by THE CUSTOM SOLUTION including:

• Amazon Account Management
• Flipkart Account Management
• Website Development
• Software Development
• CRM Development
• Graphic Designing
• Branding
• Digital Marketing
• SEO
• PPC Management
• AI Content Creation
• Product Listing
• Product Photography
• Business Consulting

4. Information We Collect

THE CUSTOM SOLUTION collects only such information as is reasonably necessary to provide our services, improve customer experience, comply with legal obligations, and protect our legitimate business interests. The categories of information we may collect include: Personal Information

• Full Name
• Business Name
• Email Address
• Mobile Number
• Alternate Contact Number
• Billing Address
• Shipping Address
• GST Number
• PAN (where applicable)
• Government Identification (when required for verification) Business Information
• Company Name
• Business Registration Details
• GST Registration
• Marketplace Information
• Product Catalogue
• Product Images
• Brand Assets
• Trademark Information
• Business Documents
• Business Reports
• Sales Data
• Inventory Information Technical Information
• IP Address
• Browser Type
• Device Type
• Operating System
• Screen Resolution
• Time Zone
• Device Identifiers
• Internet Service Provider
• Referring Website
• Pages Visited
• Session Duration We collect information only to the extent necessary for providing our services and maintaining our systems.

5. Personal Information

Personal Information is collected only when voluntarily provided by you or when necessary for performing our contractual obligations. We make reasonable efforts to ensure that the information collected is relevant, accurate, and limited to what is necessary. Personal information may include:

• Name
• Email Address
• Phone Number
• Company Name
• Designation
• Postal Address
• Billing Information
• GST Details
• Business Contact Information
• Customer Support Requests
• Communication History
• Project Requirements We may collect this information when you:
• Submit an enquiry
• Request a quotation
• Purchase our services
• Register on our website
• Contact customer support
• Subscribe to newsletters
• Schedule a consultation
• Participate in surveys
• Apply for employment
• Join internship programs Providing certain information may be mandatory for delivering specific services.

6. Business Information

To provide business consulting, marketplace management, software development, and digital marketing services, we may collect business-related information from our clients. Business information may include:

• Business Registration Certificates
• GST Certificates
• Trademark Certificates
• Brand Registry Documents
• Marketplace Account Details
• Product Catalogues
• Inventory Reports
• Sales Reports
• Financial Reports (where necessary)
• Vendor Information
• Supplier Information
• Product Specifications
• Marketing Assets
• Business Strategies
• Pricing Information Such information is collected solely for delivering contracted services and is treated as confidential in accordance with our agreements and applicable laws.

7. Technical Information

When you access our website or use our online services, certain technical information may be collected automatically to help us maintain website performance, improve user experience, enhance security, and diagnose technical issues. Technical information may include:

• IP Address
• Browser Version
• Device Model
• Device Operating System
• Language Preferences
• Internet Connection Information
• Session Duration
• Pages Visited
• Clickstream Data
• Website Performance Metrics
• Error Logs
• Diagnostic Information This information is generally collected automatically and is used for analytics, troubleshooting, security monitoring, and service improvement.

8. Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to improve website functionality, remember user preferences, analyze website performance, and provide a better browsing experience. Cookies may be used for:

• User Authentication
• Session Management
• Security
• Website Preferences
• Performance Analytics
• Error Detection
• Fraud Prevention
• Language Preferences
• User Experience Improvement Types of cookies we may use include:
• Essential Cookies
• Functional Cookies
• Analytics Cookies
• Performance Cookies
• Preference Cookies
• Security Cookies You may choose to disable cookies through your browser settings; however, certain features of our website may not function correctly if cookies are disabled.

9. Information Collected Automatically

Certain information is automatically collected whenever you interact with our website, online tools, or digital services. This automatic collection helps us understand website usage patterns, improve service quality, detect fraudulent activities, and maintain platform security. Automatically collected information may include:

• Website Access Time
• Date of Visit
• Pages Viewed
• Click Activity
• Session Duration
• Navigation Behaviour
• Browser Information
• Device Information
• IP Address
• Geographic Region (approximate)
• Referral Source
• Exit Pages This information is generally aggregated and used for analytical and operational purposes rather than to identify individual users.

10. How We Collect Information

THE CUSTOM SOLUTION collects information through various lawful and transparent methods. Information may be collected directly from you, automatically through technology, or from trusted third-party sources where legally permitted. We may collect information when you:

• Visit our website
• Fill out enquiry forms
• Request a quotation
• Purchase a service
• Sign a service agreement
• Contact customer support
• Send us emails
• Communicate through WhatsApp Business
• Participate in online meetings
• Make online payments
• Upload project files
• Share marketplace credentials
• Connect third-party accounts
• Apply for jobs or internships
• Subscribe to newsletters
• Participate in surveys or feedback programs We may also receive limited information from third-party service providers, payment processors, analytics providers, advertising platforms, and marketplace integrations where necessary to deliver our services, improve security, comply with legal obligations, or fulfill our contractual commitments. By continuing to interact with THE CUSTOM SOLUTION, you acknowledge and consent to the lawful collection of information as described in this Privacy Policy.

11. Purpose of Collecting Information

THE CUSTOM SOLUTION collects, processes, and uses information only for legitimate business purposes and in accordance with applicable laws. We do not collect information that is unnecessary for providing our services or operating our business. Your information may be collected and processed for the following purposes:

• Providing requested services
• Managing client projects
• Preparing quotations and proposals
• Processing payments
• Creating invoices
• Providing customer support
• Responding to enquiries
• Improving our services
• Enhancing website performance
• Maintaining account security
• Verifying client identity
• Complying with legal obligations
• Preventing fraud
• Managing business relationships
• Internal reporting and analytics
• Service quality improvement
• Product development
• Employee recruitment
• Marketing communications (with consent where required) We process only the information that is reasonably necessary to fulfill these purposes.

12. Legal Basis for Processing Information

THE CUSTOM SOLUTION processes personal and business information only where there is a lawful basis to do so. Depending on the nature of the service or interaction, our legal basis may include contractual necessity, legal obligations, legitimate business interests, or your consent. We may process information based on:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Protection of legal rights
• Fraud prevention
• Security monitoring
• Business administration
• Customer relationship management Where consent is required, you may withdraw it at any time, subject to legal or contractual obligations.

13. How We Use Your Information

Information collected by THE CUSTOM SOLUTION is used only for purposes consistent with this Privacy Policy and the services requested by you. We may use your information to:

• Deliver contracted services
• Manage ongoing projects
• Develop websites and software
• Manage Amazon & Flipkart accounts
• Create marketing campaigns
• Improve customer experience
• Conduct quality assurance
• Verify customer identity
• Process payments
• Generate invoices
• Respond to support requests
• Provide technical assistance
• Send project updates
• Conduct internal audits
• Improve website security
• Analyze business performance
• Comply with regulatory requirements We shall not use your information for purposes materially different from those described in this Privacy Policy without obtaining appropriate consent where required.

14. Marketing Communications

From time to time, THE CUSTOM SOLUTION may send promotional or informational communications regarding our products, services, offers, webinars, educational content, business updates, or industry insights. Marketing communications may include:

• Newsletters
• Promotional emails
• Service announcements
• Product launches
• Educational resources
• Webinar invitations
• Business updates
• Event notifications
• Holiday greetings
• Customer satisfaction surveys You may opt out of marketing communications at any time by:
• Clicking the unsubscribe link in our emails
• Contacting our support team
• Sending an email requesting removal
• Updating your communication preferences where available Please note that transactional communications related to your projects, invoices, legal notices, or ongoing services may continue even if you opt out of marketing messages.

15. Third-Party Integrations

To provide our services effectively, THE CUSTOM SOLUTION may integrate with trusted third-party platforms, cloud providers, software vendors, and marketplace services. These integrations are used solely for legitimate business purposes and service delivery. Third-party platforms may include:

• Amazon
• Flipkart
• Meesho
• Shopify
• Google
• Google Workspace
• Google Analytics
• Google Ads
• Meta (Facebook & Instagram)
• WhatsApp Business
• LinkedIn
• Microsoft 365
• GitHub
• Supabase
• Vercel
• Cloudflare
• Razorpay
• PhonePe
• PayU
• Zoho
• Slack
• Trello
• Notion
• Other approved technology partners Each third-party platform operates under its own privacy policy and terms of service. We encourage users to review those policies before connecting their accounts.

16. Payment Information

Payments for our services may be processed through secure third-party payment gateways and banking partners. THE CUSTOM SOLUTION does not intentionally store complete debit card, credit card, UPI PIN, CVV, or online banking credentials. Payment-related information may include:

• Payer Name
• Billing Address
• Invoice Details
• GST Information
• Transaction ID
• Payment Date
• Payment Amount
• Payment Status
• Payment Method
• Bank Reference Number Payment processing may be handled through trusted providers such as:
• Razorpay
• PhonePe
• PayU
• Bank Transfers
• UPI Platforms
• Other approved payment processors All payment processors are responsible for securing sensitive payment information under their respective policies.

17. Account Credentials & Access Information

For certain services such as Amazon Account Management, Flipkart Management, Website Maintenance, CRM Administration, or Digital Marketing, clients may voluntarily provide account credentials to enable us to perform contracted services. Access information may include:

• Seller Central Login
• Flipkart Seller Login
• Website Admin Credentials
• Hosting Credentials
• Domain Control Panel
• Google Analytics Access
• Google Ads Access
• Meta Business Manager Access
• Email Account Access
• CRM Login Credentials
• API Keys (where necessary) THE CUSTOM SOLUTION shall:
• Use credentials only for authorized work.
• Restrict access to authorized personnel.
• Maintain reasonable security practices.
• Recommend password changes after project completion.
• Never intentionally disclose credentials to unauthorized parties. Clients remain responsible for enabling two-factor authentication and maintaining account security after service completion.

18. AI Services & Generated Content

THE CUSTOM SOLUTION may use Artificial Intelligence (AI) technologies to assist in content generation, creative design, software development support, automation, and productivity enhancement. AI tools are used responsibly and under human supervision. AI-assisted services may include:

• AI Copywriting
• AI Image Generation
• AI Video Creation
• AI Graphic Concepts
• AI Code Assistance
• AI Marketing Suggestions
• AI Product Descriptions
• AI Presentation Content
• AI Data Analysis
• AI Business Documentation Clients acknowledge that:
• AI-generated outputs may require human review.
• AI content may contain factual inaccuracies.
• Final approval rests with the client.
• AI-generated material should be reviewed before publication or commercial use. We do not knowingly submit confidential client information to AI platforms except where necessary, contractually permitted, and handled in accordance with applicable privacy and security standards.

19. Marketplace Information (Amazon, Flipkart & Other Platforms)

While providing marketplace management services, THE CUSTOM SOLUTION may process information associated with client marketplace accounts. Such information is accessed solely for delivering contracted services and remains the property of the client. Marketplace-related information may include:

• Seller ID
• Store Name
• Product Listings
• ASIN Information
• SKU Information
• Inventory Data
• Order Information
• Advertising Reports
• Sales Reports
• Business Reports
• Account Health Information
• Case Logs
• Brand Registry Status
• Product Images
• Customer Messages (where authorized) We access only the information necessary for providing the requested services and do not claim ownership of marketplace data.

20. Website Analytics & Performance Monitoring

THE CUSTOM SOLUTION uses website analytics and performance monitoring tools to understand user behavior, improve website performance, enhance security, and optimize user experience. Analytical information is generally used in aggregated form and is not intended to personally identify visitors. Analytics data may include:

• Website Traffic
• Visitor Count
• Session Duration
• Device Type
• Browser Type
• Geographic Region (approximate)
• Popular Pages
• Exit Pages
• Bounce Rate
• Click Behaviour
• Conversion Statistics
• Website Performance Metrics
• Error Logs
• Response Times Analytics information helps us:
• Improve website usability
• Identify technical issues
• Enhance website performance
• Measure marketing effectiveness
• Detect fraudulent activity
• Improve customer experience
• Support business decision-making We implement reasonable measures to ensure that analytics data is handled securely and in accordance with applicable privacy laws and industry best practices.

21. Sharing of Information

THE CUSTOM SOLUTION respects the confidentiality of client information and does not sell, rent, or trade personal information to third parties for their independent marketing purposes. Information is shared only where necessary to provide services, comply with legal obligations, protect our legitimate interests, or where you have authorized us to do so. We may share information with:

• Authorized employees
• Project managers
• Consultants
• Approved freelancers
• Technology partners
• Cloud service providers
• Payment processors
• Domain registrars
• Hosting providers
• Government authorities (where legally required)
• Legal advisors
• Auditors
• Insurance providers
• Business partners involved in project delivery We ensure that third parties receiving your information are contractually or legally required to maintain appropriate confidentiality and security standards.

22. International Data Transfers

Certain services provided by THE CUSTOM SOLUTION may involve cloud infrastructure or third-party technology providers located outside India. As a result, your information may be transferred to, stored in, or processed in jurisdictions other than your country of residence. Such transfers may occur when using:

• Cloud Hosting Services
• International Email Providers
• CRM Platforms
• Project Management Tools
• Analytics Platforms
• Payment Gateways
• AI Service Providers
• Collaboration Platforms Where international transfers occur, we take commercially reasonable steps to ensure that appropriate safeguards are implemented to protect your information in accordance with applicable legal requirements.

23. Data Storage

Information collected by THE CUSTOM SOLUTION is stored using secure electronic systems and, where necessary, physical records. We use commercially reasonable measures to protect stored information against unauthorized access, accidental loss, misuse, or disclosure. Information may be stored on:

• Secure cloud infrastructure
• Encrypted databases
• Internal business systems
• Secure document storage
• Backup servers
• Authorized third-party platforms Access to stored information is restricted to authorized personnel who require access for legitimate business purposes.

24. Data Retention

THE CUSTOM SOLUTION retains information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain appropriate business records. Retention periods may depend upon:

• Nature of the service
• Contractual obligations
• Applicable laws
• Tax requirements
• Accounting requirements
• Ongoing legal proceedings
• Client instructions When information is no longer required, it may be:
• Securely deleted
• Permanently anonymized
• Archived where legally required
• Destroyed using appropriate methods Certain information may be retained for longer periods where required by law or for the establishment, exercise, or defense of legal claims.

25. Data Security

THE CUSTOM SOLUTION implements commercially reasonable administrative, technical, and organizational safeguards to protect information against unauthorized access, disclosure, alteration, destruction, or misuse. While we strive to maintain a high standard of security, no method of electronic storage or internet transmission can be guaranteed to be completely secure. Security measures may include:

• Encrypted communication where appropriate
• Password-protected systems
• Role-based access controls
• Secure cloud infrastructure
• Firewalls
• Antivirus protection
• Multi-factor authentication (where available)
• Regular software updates
• Security monitoring
• Employee confidentiality obligations Users are encouraged to maintain strong passwords, enable multi-factor authentication where supported, and immediately notify us of any suspected unauthorized access.

26. Backup & Disaster Recovery

To support business continuity, THE CUSTOM SOLUTION may perform routine backups of project data and operational information. Backups are intended to reduce the impact of technical failures but are not guaranteed to restore all data under every circumstance. Backup practices may include:

• Scheduled cloud backups
• Database backups
• Version history (where available)
• Secure storage of critical documents
• Disaster recovery planning Clients remain responsible for maintaining independent backups of their own critical business information, including source files, credentials, and operational records.

27. Confidentiality of Client Information

THE CUSTOM SOLUTION treats client information as confidential and limits access to personnel who require such access to perform their responsibilities. We take reasonable measures to prevent unauthorized disclosure of confidential information. Confidential information may include:

• Business strategies
• Login credentials
• Customer databases
• Sales reports
• Marketing plans
• Financial information
• Pricing information
• Product information
• Source code
• API keys
• Internal documentation Confidential information shall not be disclosed except:
• With the client’s authorization
• To approved service providers involved in project delivery
• Where required by applicable law
• To protect legal rights or respond to lawful requests

28. Third-Party Service Providers

THE CUSTOM SOLUTION works with carefully selected third-party service providers to support our operations and deliver services efficiently. These providers may process information on our behalf solely for authorized business purposes. Third-party providers may include:

• Cloud hosting providers
• Domain registrars
• Payment gateways
• Analytics providers
• Communication platforms
• Customer support software
• Project management systems
• AI technology providers
• Security service providers
• Email delivery platforms We make reasonable efforts to work only with providers that maintain appropriate privacy and security standards. However, each provider remains responsible for its own privacy practices under its applicable policies.

29. Children’s Privacy

THE CUSTOM SOLUTION’s website and services are intended for businesses and individuals who are legally capable of entering into binding agreements. Our services are not directed toward children. Accordingly:

• We do not knowingly collect personal information from individuals under the age of 18.
• We do not knowingly provide services directly to minors.
• Parents or legal guardians who believe that a child has provided personal information should contact us promptly.
• If we become aware that personal information has been collected from a child without appropriate authorization, we will take reasonable steps to delete such information.

30. Client Responsibilities Regarding Information

Clients play an important role in protecting their own information and ensuring the accuracy of data provided to THE CUSTOM SOLUTION. Clients are responsible for maintaining appropriate security practices for their accounts and systems. Clients agree to:

• Provide accurate information.
• Keep contact details up to date.
• Protect account credentials.
• Use strong passwords.
• Enable multi-factor authentication where available.
• Notify us promptly of unauthorized access.
• Review deliverables before publication.
• Obtain necessary permissions for third-party content.
• Ensure compliance with applicable laws.
• Maintain independent backups of important business information. Clients acknowledge that THE CUSTOM SOLUTION cannot be held responsible for losses arising from inaccurate information supplied by the client, failure to maintain account security, unauthorized sharing of credentials, or actions taken by third-party platforms beyond our control.

31. Your Privacy Rights

THE CUSTOM SOLUTION respects your privacy rights and is committed to providing reasonable access to your personal information in accordance with applicable laws. Depending on the nature of your relationship with us and applicable legal requirements, you may exercise certain rights regarding your information. Subject to legal and contractual limitations, you may have the right to:

• Access your personal information.
• Request correction of inaccurate information.
• Request deletion of certain information.
• Withdraw previously provided consent.
• Object to certain processing activities.
• Request restriction of processing.
• Request clarification regarding data usage.
• Lodge complaints regarding privacy concerns.
• Update your contact information.
• Request a copy of information where legally applicable. Certain requests may not be fulfilled where retention is required by law, contractual obligations, fraud prevention requirements, taxation laws, ongoing legal proceedings, or legitimate business interests.

32. Right to Access Information

Clients may request confirmation regarding whether THE CUSTOM SOLUTION processes their personal information and may request access to information that we lawfully maintain. Subject to identity verification, access requests may include:

• Personal information held
• Business information submitted
• Billing records
• Project information
• Communication history
• Support records
• Service agreements
• Marketing preferences
• Account information We reserve the right to refuse or limit requests where disclosure would:
• Violate applicable law
• Affect third-party rights
• Compromise security
• Reveal confidential commercial information
• Interfere with ongoing investigations Reasonable verification procedures may be required before responding to access requests.

33. Right to Correction & Updating Information

We strive to maintain accurate and up-to-date information. If you believe that information maintained by THE CUSTOM SOLUTION is inaccurate, incomplete, or outdated, you may request that it be corrected. Information that may be updated includes:

• Name
• Company Name
• Email Address
• Phone Number
• Billing Address
• GST Details
• Business Registration Information
• Contact Person
• Marketing Preferences
• Project Information Requests may require supporting documentation where necessary to verify the accuracy of the updated information.

34. Right to Deletion (“Right to Erasure”)

Subject to applicable legal requirements and contractual obligations, you may request deletion of certain personal information held by THE CUSTOM SOLUTION. Deletion requests may be honored where:

• Information is no longer required.
• Consent has been withdrawn.
• Processing is no longer necessary.
• Data has been collected unlawfully.
• Applicable law requires deletion. However, we may retain information where necessary for:
• Tax compliance
• Accounting obligations
• Fraud prevention
• Legal proceedings
• Contract enforcement
• Regulatory compliance
• Business record retention
• Security investigations Deletion of information may affect our ability to continue providing certain services.

35. Withdrawal of Consent

Where processing is based on your consent, you may withdraw that consent at any time by contacting THE CUSTOM SOLUTION. Withdrawal of consent shall not affect processing already carried out before the withdrawal. Withdrawal of consent may impact services such as:

• Marketing communications
• Promotional newsletters
• Product announcements
• Event invitations
• Customer surveys
• Optional account features Certain processing activities may continue where legally required or necessary for performing contractual obligations.

36. Cookie Preferences & Browser Controls

Users have control over the use of cookies through browser settings and other available preference tools. Most web browsers allow users to block, delete, or restrict cookies. Users may choose to:

• Accept all cookies.
• Reject non-essential cookies.
• Delete stored cookies.
• Disable browser tracking.
• Clear browsing history.
• Block third-party cookies.
• Enable private browsing. Please note that disabling cookies may affect website functionality, user experience, account login sessions, saved preferences, and certain interactive features.

37. “Do Not Track” Signals

Some internet browsers transmit “Do Not Track” (DNT) signals to websites. At present, there is no universally accepted industry standard governing the interpretation of such signals. Accordingly:

• Our website may not respond to all DNT signals.
• Users may manage privacy preferences through browser settings.
• Users may control cookies independently.
• Users may disable certain tracking technologies where available. We continue to evaluate evolving privacy standards and may update our practices as industry guidance develops.

38. Data Breach Response

THE CUSTOM SOLUTION maintains incident response procedures designed to detect, investigate, contain, and respond to security incidents affecting information under our control. In the event of a confirmed data breach, we may:

• Investigate the incident.
• Contain unauthorized access.
• Restore affected systems.
• Notify affected individuals where legally required.
• Notify regulatory authorities where applicable.
• Implement corrective measures.
• Review internal security procedures.
• Strengthen security controls. While we implement commercially reasonable safeguards, no security system can guarantee complete protection against every cyber threat.

39. Compliance with Applicable Privacy Laws

THE CUSTOM SOLUTION endeavors to comply with applicable data protection, privacy, cybersecurity, and information technology laws relevant to our operations. Our privacy practices may take into account requirements under:

• Applicable Indian laws
• Information Technology Act, 2000
• Digital Personal Data Protection Act, 2023 (where applicable)
• Consumer protection requirements
• Tax regulations
• Contractual confidentiality obligations
• Industry best practices Where clients are located outside India, additional privacy requirements may apply depending on the nature of the services provided and the governing contractual arrangements.

40. Limitation of Liability Regarding Privacy

THE CUSTOM SOLUTION takes commercially reasonable measures to protect information; however, users acknowledge that no method of electronic communication, cloud storage, internet transmission, or digital infrastructure can be guaranteed to be completely secure. Accordingly, to the fullest extent permitted by law, THE CUSTOM SOLUTION shall not be liable for losses arising from circumstances beyond our reasonable control, including but not limited to:

• Internet failures
• Cloud service outages
• Cyber attacks
• Malware infections
• Ransomware incidents
• Unauthorized access caused by compromised client credentials
• Third-party platform vulnerabilities
• Government restrictions
• Force majeure events
• Client negligence
• User device security failures
• Data loss resulting from actions of third-party service providers Nothing in this Privacy Policy limits any rights that cannot lawfully be excluded under applicable law. Our total liability, where permitted by law, shall be subject to the limitations set out in our Terms & Conditions and any applicable service agreement.

41. Business Transfers, Mergers & Acquisitions

As our business grows, THE CUSTOM SOLUTION may undergo organizational changes, including mergers, acquisitions, restructuring, investment transactions, business transfers, or the sale of assets. In such circumstances, client information may form part of the transferred business assets, subject to applicable laws and confidentiality obligations. Information may be transferred in connection with:

• Business mergers
• Acquisitions
• Corporate restructuring
• Sale of business assets
• Joint ventures
• Strategic partnerships
• Internal reorganization
• Company succession Any successor entity receiving such information shall remain bound by obligations that are substantially similar to those contained in this Privacy Policy or as otherwise required by applicable law.

42. Government Requests & Legal Compliance

THE CUSTOM SOLUTION may disclose information where disclosure is required by law or where we reasonably believe such disclosure is necessary to comply with legal obligations, protect our legal rights, investigate unlawful activities, or respond to valid requests from competent authorities. Information may be disclosed in response to:

• Court Orders
• Government Notices
• Police Investigations
• Judicial Proceedings
• Regulatory Authorities
• Tax Authorities
• Law Enforcement Requests
• Cyber Security Investigations
• Intellectual Property Claims
• Fraud Investigations We will make reasonable efforts to ensure that disclosures are limited to what is legally required or reasonably necessary under the circumstances.

43. Intellectual Property & Confidential Information

All confidential information, proprietary methods, software, website content, documentation, designs, reports, workflows, templates, and business processes developed or owned by THE CUSTOM SOLUTION remain our exclusive intellectual property unless expressly transferred in writing. Users and clients shall not:

• Copy confidential documents.
• Reverse engineer proprietary software.
• Reproduce protected materials.
• Distribute confidential reports.
• Publish internal methodologies.
• Share proprietary source code.
• Remove copyright notices.
• Misrepresent ownership of Company assets. Nothing in this Privacy Policy transfers ownership of any intellectual property rights belonging to THE CUSTOM SOLUTION.

44. Third-Party Websites & External Links

Our website, communications, or digital content may contain links to third-party websites, applications, or online services for your convenience. These external websites operate independently and maintain their own privacy policies, terms of use, and security practices. Examples may include:

• Amazon
• Flipkart
• Google
• Meta (Facebook & Instagram)
• LinkedIn
• YouTube
• Razorpay
• PhonePe
• PayU
• GitHub
• Vercel
• Supabase
• Shopify
• Other technology partners THE CUSTOM SOLUTION does not control, endorse, or assume responsibility for the privacy practices, content, availability, or security of third-party websites. Users are encouraged to review the applicable privacy policies before providing any personal information to such platforms.

45. Changes to this Privacy Policy

THE CUSTOM SOLUTION reserves the right to update, revise, amend, or replace this Privacy Policy at any time to reflect changes in our business operations, technology, legal requirements, or industry practices. When significant changes are made, we may:

• Update the “Effective Date.”
• Publish the revised Privacy Policy on our website.
• Notify clients through email where appropriate.
• Display website notifications.
• Update service documentation. Your continued use of our website or services after any revision constitutes your acceptance of the updated Privacy Policy.

46. Contact Information

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the manner in which your information is processed, you may contact us using the details below: THE CUSTOM SOLUTION Email: info@thecustomsolution.in Phone: +91 83193 74006 Website: https://www.thecustomsolution.in Business Hours:

• Monday to Saturday
• 10:00 AM – 7:00 PM (IST)
• Public Holidays: Closed (unless otherwise notified) We aim to respond to privacy-related enquiries within a reasonable period.

47. Grievance Officer

In accordance with applicable Indian laws, THE CUSTOM SOLUTION may designate a Grievance Officer or authorized representative to address privacy-related concerns, complaints, or requests. You may contact the Grievance Officer regarding:

• Personal information requests
• Data correction
• Data deletion
• Privacy complaints
• Security concerns
• Unauthorized access
• Policy clarifications
• Consent withdrawal requests Where required by law, privacy-related complaints will be reviewed and addressed within the applicable statutory timelines.

48. Governing Law & Jurisdiction

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Republic of India. Before initiating formal legal proceedings, both parties agree to make reasonable efforts to resolve disputes through good-faith discussions. If a dispute cannot be resolved amicably, it shall be referred to arbitration in accordance with the Arbitration and Conciliation Act, 1996, as amended from time to time. The following shall apply:

• Seat of Arbitration: Bhopal, Madhya Pradesh, India
• Venue: Bhopal, Madhya Pradesh, India
• Governing Law: Laws of India
• Language of Arbitration: English
• Arbitrator’s Decision: Final and Binding Subject to applicable arbitration provisions, the courts located in Bhopal, Madhya Pradesh shall have exclusive jurisdiction over matters permitted to be brought before a court.

49. Your Acknowledgement & Acceptance

By accessing our website, requesting our services, submitting information, communicating with us, or continuing to use our services, you acknowledge and agree that:

• You have carefully read this Privacy Policy.
• You understand how your information is collected and used.
• You consent to the processing of your information as described herein.
• You agree to comply with our Terms & Conditions.
• You understand your rights regarding your personal information.
• You acknowledge that electronic acceptance is legally valid where permitted by law.
• You understand that continued use of our website and services constitutes ongoing acceptance of this Privacy Policy. If you do not agree with this Privacy Policy, you should discontinue the use of our website and services.

50. Final Legal Disclaimer

This Privacy Policy forms an integral part of the legal relationship between THE CUSTOM SOLUTION and its clients, users, business partners, vendors, and website visitors. It should be read together with our Terms & Conditions, Refund & Cancellation Policy, Cookie Policy (if applicable), service agreements, quotations, proposals, invoices, and any other applicable contractual documents. Nothing contained in this Privacy Policy shall be interpreted as limiting any rights or obligations arising under applicable law. In the event of any conflict between this Privacy Policy and a separately executed written agreement, the terms of the written agreement shall prevail to the extent of the conflict. Effective Date: 28 June 2026 Last Updated: 28 June 2026 Version: 1.0 © THE CUSTOM SOLUTION. All Rights Reserved. All content contained in this Privacy Policy is the intellectual property of THE CUSTOM SOLUTION. No part of this document may be reproduced, copied, modified, distributed, published, translated, or transmitted in any form without the prior written consent of THE CUSTOM SOLUTION, except where permitted by applicable law.